We always want KIWEE bags to stay CLEAN.
If a feature of a part is not that necessary to be exposed on the exterior of the bag, we either delete it or put it inside. This is a technique we got inspired a lot from ancient Chinese painting, called Negative Space. It’s actually how much blank you leave on the paper, to make the painting aesthetically clean and balanced.
We apply the same concept to our bags, not piling up too much feature on the exterior of the bags.
However, to keep the look super neat doesn’t necessarily means hiding everything away. Instead, following the design principles quoted by Hans J. Wegner, we sincerely believe that all key functional parts should be featured as an essential part of visual elements and get blended into the look. For example, magnetic buckles could even be the visual center on Square backpacks.
Besides aesthetic principles, we always keep another thing in mind when we design KIWEE products, and that is fast adaptation.
We as humankind are not single-threaded species. Besides daily routine work, we also have wonderful things to pursue, catching up with friends in bars, exploring the city, going for a weekend hike, etc. Thus, all KIWEE bags are designed to help you fit into different roles on multiple occasions. For example, our strap system is designed to be fastened in multiple combinations, allowing you to hike/ride/walk in a more comfortable way.
Another example would be that many of our bags can either be detached or transformed in size and weight. We believe adaptation means bearing less, literally, when you are aiming for a new goal. Adaptation design in the bag system helps us use fewer bags to jump into our personal lives smoothly. Hope it benefits you as well.
Besides aesthetic principles, we always keep another thing in mind when we design KIWEE products: researching emerging materials and techniques is our playground, the fun part of this business.
Though the bag business is quite conventional, we are keen to spend abundant time every year on digging out new fabrics, new components, and sewing techniques. To apply them to our bags is another story, not an easy one. It requires a balance of production stability, cost, development time, etc. But still, you are expected to see interesting and emerging new things being applied to new collections. And hope you love them as well. That is fast adaptation.
We, as humankind, are not single-threaded species. Besides daily routine work, we also have wonderful things to pursue, catching up with friends in bars, exploring the city, going for a weekend hike, etc. Thus, all KIWEE bags are designed to help you fit into different roles on multiple occasions. For example, our Strap system is designed to be fastened in multiple combinations, allowing you to hike/ride/walk in a more comfortable way.
